01
Dramatize the Problem
Exaggerate the frustration of the status quo. Make the pain of doing it the old way obvious in the first second.
Example
"POV: you're trying to figure out who wins the tournament using 4 podcasts, ESPN, and Reddit at the same time."
02
Reminder
Create urgency before a key event. Use the calendar as a reason to show up in someone's feed today.
Example
"Reminder: group stage starts in 6 days. The market's already moving. Are you watching?"
03
Reaction in Action
Show the reaction to using (or not using) the product. Green-screen reactions to ads, headlines, or moments work great.
Example
"Reacting to the Kalshi market the second Argentina's lineup just dropped. Wait — what?"
04
Shocking Effect
Open with an extreme, out-of-norm moment. Build a relevant WTF that the viewer can't scroll past.
Example
"The market just swung 14 points on Brazil in 90 seconds. Here's what triggered it."
05
Emphasize the Solution
A quick "magic moment" that visualizes the product's value. Show the transformation, not the features.
Example
"Headline drops → I open Kalshi → there's already a market on it. Every. Single. Time."
06
Satisfying Intro
Sensorial action scene that visualizes the need or benefit. Caption-driven so it works on mute.
Example
"Coffee. Lineup card. Kalshi. My match-day mornings."
07
Motion Tricks
Elevated transitions and motion effects to capture attention in a relevant way. The cut IS the hook.
Example
"[Whip pan from a pundit shouting on TV → straight to the Kalshi screen showing him completely wrong.]"
08
The Absurd Alternative
Show an absurd alternative for the same need. Make the old way look ridiculous by comparison.
Example
"Watching the matches without Kalshi: yelling at the TV, calling your brother, refreshing Twitter. There's a less chaotic way."
09
Question
Open by answering (or asking) a relevant question in the first 1.5 seconds. Curiosity gap does the work.
Example
"What does the market actually think about the USMNT's chances? It's not what ESPN told you."
10
On Trend (FOMO)
Create FOMO. Show people hyped up engaging with the product. Social proof in motion.
Example
"Everyone in my group chat is checking Kalshi before they post their match takes now. I had to find out why."
11
Negative Hook
Open with a deliberately negative statement to grab attention — then build into the pitch.
Example
"Your match take isn't a hot take if you got it from one guy on TV."
12
Destroy / Toss & Burn
Destruction is an incredible thumb stopper. Find something relevant to throw away or break.
Example
"Tearing up the bracket I filled out three weeks ago. The market just made it useless."
13
Podcast
Open with an "expert voice" — measured, informed, mid-sentence. Builds trust and credibility instantly.
Example
"…and that's the third thing the market is pricing into the Brazil contract that nobody on TV is talking about."
14
In Real Life
Show what the product would look like if it existed IRL. Reframes the abstract as something physical and obvious.
Example
"What if every match had a live scoreboard of what fans actually expected to happen? That's a Kalshi market."
15
Evolution
Every product changes its users. Show the before-and-after — either real results or exaggerated for effect.
Example
"Last tournament I picked with my gut. This cycle I read the market first. My takes are unrecognizable."
16
Teaser Hook
Share intriguing information — but not all of it. Open a loop the viewer needs to stay for the close.
Example
"There's a live Kalshi market on whether the manager pulls his captain at halftime. I'll show you how to read it — if you can keep up."
17
Make Me Laugh
Use humor to grab attention. Keep it short, sketchy, native, to the point. No bathroom humor (Kalshi rule).
Example
"POV: you're the only one in the group chat who actually checked the lineups before opening your mouth."
18
Skeptical Voice
Open by questioning the product or the category. Makes the ad relatable and breaks down barriers fast.
Example
"I'm done getting my match takes from guys screaming on TV. The market doesn't scream — it just tells me what's real."