Solution
We tackled this challenge head-on by creating trailer recuts infused with meme-style text and trending sounds to make the film TikTok-friendly. We also brought director Elizabeth Banks into the mix, having her participate in viral trends during a dedicated content day. To further amplify the film’s comedic edge, we collaborated with UGC creators to produce engaging, humor-driven pieces that captured the wild energy of Cocaine Bear while keeping the content platform-appropriate. Our campaign didn’t just promote the film—it fueled social conversation, as audiences were hilariously baffled by the absurd premise of a bear on cocaine, turning the film into a viral talking point across platforms.
