Dìdi

Focus Features
Facebook, Instagram

3.8 Pt

Lift in Ad Recall

2.2 Pt

Lift in Intent to See Film

48%

Lift in Showtime Lookups
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Challenge

To promote the DìDi's release, Focus Features introduced an impactful ad campaign on Facebook and Instagram. Designed to resonate with global audiences, the campaign sought to empower artists to share distinctive and diverse stories that inspire human connection.

Solution

Focus Features and Meta partnered with MediaNug to source @TheCrunchBros and edit this amazing piece that delivered on the brief and was entertaining, easy-to-understand, and attention grabbing.
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