Challenge
Paramount Pictures approached MediaNug seeking red carpet premiere edits for Gladiator 2, featuring legendary cast members like Denzel Washington and Pedro Pascal. But what they truly needed were experts in capturing dynamic, influencer content that brought the film’s epicness to life. Rather than relying solely on traditional trailer footage, we saw an opportunity to create high-energy content that tapped into audience excitement in real-time. Our strategy? Take Gladiator 2 beyond the Roman Empire and into the heart of the fan experience.
Solution
MediaNug hit the theaters of LA and NY, producing man-on-the-street-style interviews at influencer screening events. We captured raw reactions from fans before and after seeing Gladiator 2, resulting in hilarious sound bites that perfectly encapsulated their anticipation. One of our most epic activations took place at LA’s iconic Coliseum, where creators got a firsthand taste of the film’s scale—feeling as if they had stepped straight into the Gladiator arena themselves. The result? Authentic, high-impact content that resonated across social media, turning hype into buzz-worthy moments. With Paramount, we didn’t just document the Gladiator 2 experience—we amplified it.
