Love Hurts

For Love Hurts, Universal Studios tasked MediaNug with taking over the 87North TikTok page to create engaging, viral content for the film. Our challenge was to maintain an active presence, posting multiple times a day, while keeping the content fresh and aligned with TikTok’s ever-evolving trends. We were working with limited resources just one trailer and a few TV spots, but that didn’t stop us from making every video count. Additionally, we faced the unique challenge of promoting rated-R content on TikTok while navigating the platform’s community guidelines. But with the creativity and support from the Love Hurts team, including Ke Huy Quan and Marshawn Lynch, we were ready to meet the challenge head-on.

Here’s how we brought Love Hurts to TikTok: Re-Cutting Trailer & TV Spots – We creatively edited the film’s trailer and TV spots into hundreds of TikTok videos using trending copy and popular TikTok sounds. Each video was carefully crafted to capture the attention of viewers while ensuring that rated-R content stayed within TikTok’s guidelines. Trendy Content with Ke Huy Quan & Marshawn Lynch – We worked closely with leading man Ke Huy Quan, giving him fun, trend-based ideas that connected with TikTok’s audience. Ke even collaborated with co-star Marshawn Lynch, taking part in viral trends and answering fan questions, which made for incredibly engaging content that helped build excitement around the film. Iconic Hand and Foot Ceremony Edit – One of our favorite moments was editing Ke Huy Quan’s iconic hand and foot ceremony at the TCL Chinese Theatre. We turned this memorable moment into a TikTok video that captured the magic and excitement of the event, sharing it with fans in a fun, shareable format.