Swiped

For Swiped, Disney and Hulu wanted to spotlight the film’s star Lily James through content that felt intimate, playful, and built for social. The goal was to give fans a closer look at the lead actress while driving excitement and awareness ahead of release.

MediaNug partnered with select creators and sent them to the New York junket to sit down with Lily James for a fun, rapid-fire interview. The result was a lively Reels piece that captured her personality and charm while keeping fans engaged. To extend the campaign even further, we collaborated on an exclusive long-form interview article for subscribers, giving audiences an inside look at Lily beyond the screen.