Dog Man social campaign recorded 168.2M+ organic views
DreamWorks partnered with MediaNug to bring Dog Man’s humor and action to social feeds and reach beyond the books’ core audience. The work combined concept development, custom shoots and social-first edits. MediaNug’s campaign recap reports 168.2 million organic views, alongside more than 5.9 million TikTok likes and 433,000 TikTok shares.
- The campaign recap reports 168.2M+ organic views.
- TikTok engagement included 5.9M+ likes and 433K+ shares.
- MediaNug’s project record lists more than 70 assets created.
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The challenge
Dog Man already had a following among young readers. The social campaign needed to introduce the film’s humor and energy to a wider audience, including families and younger viewers discovering it through their feeds.
The brief connected the character’s personality with familiar internet dog content, making the film approachable to people who did not already know the books.
The creative approach
Build around the character’s comic energy
MediaNug developed concepts and custom shoots that brought Dog Man into social formats. The creative drew on comic-book aesthetics, recognizable dog behaviors and trending audio to connect the film’s world with the language of the feed.
Combine new footage with social edits
The production included content with the Dog Man costume and edits of existing trailer footage. This gave the campaign both original character material and new ways to present scenes from the film.
Create a varied slate
The existing project library includes character reactions, interviews and trailer-moment edits. MediaNug’s project record lists more than 70 assets created, supporting a range of ways to introduce the film on TikTok and Instagram.
The results
MediaNug’s supplied campaign recap reports:
- 168.2M+ organic views
- 5.9M+ TikTok likes
- 433K+ TikTok shares
- 54,000 comments
These are campaign-level figures from the recap, not results attributed to the single video displayed here. MediaNug’s project record separately lists 70+ assets created.
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Frequently asked questions
What can a social campaign add to a family film launch?
It can introduce the film through characters, humor and formats that make sense in a social feed. For Dog Man, MediaNug combined custom character shoots with edits of film material.
Can existing trailers become social-first content?
Yes. Dog Man’s campaign included recuts of trailer footage alongside custom shoots, giving the team multiple types of content to work with.
What did MediaNug produce for Dog Man?
The documented scope included concepts, custom shoots, content creation and social editing. The project record lists more than 70 assets.
Are these results for one video?
No. The 168.2M+ organic views and engagement totals come from the campaign recap. They are not assigned to the example video on this page.