The First Omen.
A gender reveal gone wrong.
50M+ organic TikTok views. A Shorty Silver Honor for the video and a Silver Telly for the campaign series.
Explore the case study ↗Explore award-recognized social storytelling and performance creative across gaming, entertainment, retail, health, travel and connected TV.
Top-line figures cover the 15 programs in the grid, excluding the featured First Omen campaign. Single-brand programs are de-duplicated where they also appear in a category aggregate.
50M+ organic TikTok views. A Shorty Silver Honor for the video and a Silver Telly for the campaign series.
Explore the case study ↗If your paid social is capped by creative volume and not by budget, that's the problem we're built for.
Start a conversationThe biggest tournament on earth, and category-defining brands that needed to show up on every front: win paid and organic attention around World Cup 2026, from a standing start to full output in under 30 days.
You don't pick a lane when the whole world is watching. MediaNug ran paid and organic as one creative machine: high-volume paid creative for 5 brands, plus a Snap-native organic engine built on 50 top soccer-fan creators.
200+ paid ads across street interviews, superfan spectacle, native trend formats, creator commentary, podcasts, and explainer walkthroughs, in parallel with a 50-creator Snapchat seeding program running 3.8K organic posts across the tournament.
Metrics as reported in MediaNug's World Cup 2026 campaign recap (July 2026). Paid and organic results are reported separately and not combined. Participating brands are confidential.
PureGym was expanding its footprint in New York City and needed to introduce the brand to prospective members in a market where awareness was still developing. The campaign needed creative that could work naturally within premium streaming environments while clearly communicating PureGym's membership offer.
CTV requires a different creative approach than paid social. The spots were built for a lean-back, big-screen viewing experience: clear brand communication, strong visual pacing, concise messaging, and a membership proposition that lands inside a 15- or 30-second format.
MediaNug produced the creative for PureGym's Roku campaign, developing 15-second and 30-second streaming spots designed to introduce the brand to prospective members, support membership growth, and sit naturally alongside premium streaming programming.
Campaign performance reported by Roku Advertising. MediaNug produced the campaign creative; campaign-level results reflect the full media programme. Client and partner names used with permission.
A leading real-money gaming platform needed to turn TikTok into a high-volume acquisition channel and win attention around the biggest sports moments of the year, without letting acquisition costs run away at tentpole-level spend.
Ride culture instead of interrupting it. We built an always-on pipeline of creator-led, platform-native concepts, then concentrated firepower into event-timed creative flights built around major sporting moments, with rapid iteration on every winning concept.
MediaNug concepted, produced, and edited 200+ video assets spanning creator hidden-camera bits, man-on-the-street formats, skits, and fast-turn topical cuts. Winning concepts were re-cut into alternate hooks, and the strongest assets scaled into seven-figure spend.
All metrics recomputed from base counts (sums of spend, impressions, clicks, and conversions), not averaged row-level rates. SKAN and in-platform conversions are reported separately. Comparisons are internal to the source reporting export; no external benchmarks are implied. Client identity is confidential.
MediaNug has produced and managed TikTok creative for 8 real-money gaming and prediction-market brands in a single reporting window: sportsbooks, social casinos, DFS, and prediction markets, spanning 289 delivered assets.
Compliant, platform-native creative that acquires real customers at scale, in the most competitive paid-social category there is.
Creator-led concepts over brand-polish ads. Event-timed flights around tentpole sports moments. Aggressive versioning: winning concepts were re-cut into new hooks and alternates before budgets scaled.
All metrics recomputed from base counts (sums of spend, impressions, clicks, and conversions), not averaged row-level rates. SKAN and in-platform conversions are reported separately. Comparisons are internal to the source reporting export; no external benchmarks are implied. Client identity is confidential.
A top-grossing mobile game franchise needed fresh, native creative to keep player acquisition efficient on TikTok, where polished trailer content fatigues fast.
Comedy over cinematics. We concepted creator-led skits built around relatable player moments and reaction humor, formatted for sound-on, full-screen viewing.
MediaNug scripted, shot, and edited a series of skit concepts with creators through TikTok's creative exchange program, delivering multiple hooks and lengths per concept for testing.
All metrics recomputed from base counts (sums of spend, impressions, clicks, and conversions), not averaged row-level rates. SKAN and in-platform conversions are reported separately. Comparisons are internal to the source reporting export; no external benchmarks are implied. Client identity is confidential.
An online sports collectibles marketplace needed TikTok creative that could turn collector enthusiasm into signups and purchases at an efficient CPA.
Instead of betting everything on net-new shoots, we ran a two-track system: original creator concepts to find what resonates, and fast remix edits that re-cut proven creator footage around sharper offers and hooks.
MediaNug produced 25 delivered assets across original creator videos and remix edits, testing hosts, hooks, and offer framings head-to-head under comparable spend.
All metrics recomputed from base counts (sums of spend, impressions, clicks, and conversions), not averaged row-level rates. SKAN and in-platform conversions are reported separately. Comparisons are internal to the source reporting export; no external benchmarks are implied. Client identity is confidential.
A global streaming entertainment service wanted to reach and convert fans across multiple markets on TikTok, with media efficiency that could sustain always-on acquisition.
Meet fans in their own feed and their own market. We built creator-fronted, service-explainer and fandom-native concepts, then localized winning formats for Southeast Asian markets rather than exporting one global cut.
MediaNug produced and versioned a slate of creator videos, including a hero explainer format that scaled to 74M impressions on its own, plus market-specific variants that ranked among the program's top converters.
All metrics recomputed from base counts (sums of spend, impressions, clicks, and conversions), not averaged row-level rates. SKAN and in-platform conversions are reported separately. Comparisons are internal to the source reporting export; no external benchmarks are implied. Client identity is confidential.
A national healthcare brand needed to drive site traffic at scale on TikTok, a category where content usually reads as corporate and gets scrolled past.
Make it feel like advice from a person, not a policy. We built creator-fronted explainer concepts around two distinct hosts, tested both concepts per host, and iterated each asset through four cut versions before scaling.
MediaNug concepted, shot, and edited the creator explainer series, delivering a two-host by two-concept test matrix. All four final cuts scaled, with the top pairing carrying nearly half the program spend.
All metrics recomputed from base counts (sums of spend, impressions, clicks, and conversions), not averaged row-level rates. Conversion events are defined per advertiser and never pooled into a single cross-brand rate. Comparisons are internal to the source reporting export; no external benchmarks are implied. Client identity is confidential. This program ran on a traffic objective; downstream conversions were not tracked in this export.
MediaNug has produced TikTok creative for 8 food & beverage brands in one reporting window: delivery platforms, virtual restaurants, QSR, pantry CPG, pet food, and supplements, spanning 47 delivered assets.
Food content that feels like the feed, not an ad break, whether the goal was mass reach for a CPG launch or driving low-funnel ordering actions for delivery brands.
Appetite-first creative: creator-shot food content, kitchen formats, and craveable close-ups, produced in platform-native style and versioned per brand objective.
All metrics recomputed from base counts (sums of spend, impressions, clicks, and conversions), not averaged row-level rates. Conversion events are defined per advertiser and never pooled into a single cross-brand rate. Comparisons are internal to the source reporting export; no external benchmarks are implied. Client identity is confidential.
MediaNug has produced TikTok creative for 3 travel & hospitality brands in a single reporting window: a vacation-rental platform, a cruise travel review and booking site, and a coastal destination tourism board, spanning 16 delivered assets.
Travel sells on the daydream. These brands needed scroll-stopping destination content that earns real watch time, plus efficient site actions where the objective called for it.
Cinematic-but-native destination storytelling through TikTok's creative exchange program: multiple concepts per brand, iterated through four to five cut versions before scaling winners.
All metrics recomputed from base counts (sums of spend, impressions, clicks, and conversions), not averaged row-level rates. Conversion events are defined per advertiser and never pooled into a single cross-brand rate. Comparisons are internal to the source reporting export; no external benchmarks are implied. Client identity is confidential. The vacation-rental and tourism programs ran on awareness/attention objectives.
Disney partnered with MediaNug on Toy Story 5: honor the franchise's legacy while generating organic social buzz ahead of the summer release, engaging fans through immersive experiences, behind-the-scenes access, and a major premiere event.
Give creators experiences worth posting, not assets to repost. MediaNug built a multi-phase creator initiative spanning press activations, studio junkets, and premiere celebrations rooted in nostalgia.
A two-day Disneyland press experience with screenings, park exploration, and filmmaker interviews; a walkaround press day with Woody, Jessie, and Buzz; a Pixar junket with Forky's voice actor; and creator attendance at the TikTok x Disney launch party with immersive fan activations.
Metrics as reported in MediaNug campaign reporting. Client name used with permission.
Disney and 20th Century Studios engaged MediaNug to manage creator participation at the film's SXSW and BeyondFest premieres, with on-site creator management, content capture, and a custom photo activation featuring principal talent.
Turn premiere access into feed-ready content while the moment is still live. MediaNug curated creators with demonstrated comedy and action interest and built an activation concept that mirrored the film itself.
MediaNug ran a small-group early screening with a celebrity Q&A, then managed the west coast premiere roster with on-site red carpet coverage. The centerpiece: a branded double-exposure photo activation shot on the red carpet and published within 24 hours.
Metrics as reported in MediaNug campaign reporting. Client name used with permission.
To support the digital release of Zootopia 2, Disney needed a creator campaign centered on custom gifting plus a press day experience worth filming.
Make the mailer the content. MediaNug designed custom Zootopia 2-themed mailers packed with branded merchandise, built to trigger genuine unboxing reactions rather than obligation posts.
MediaNug coordinated 14 creators to share organic unboxing reactions on TikTok and Instagram, then ran a press day with the film's talent and directors featuring exclusive studio lot activations, followed by filmmaker interviews conducted by MediaNug staff.
Metrics as reported in MediaNug campaign reporting. Client name used with permission.
Disney engaged MediaNug to drive audiences toward Hoppers' digital and Disney+ releases through authentic, organic content, sourcing creators whose worlds already matched the film's themes.
Small roster, tight fit. MediaNug partnered with varied creator types, from silly animal content to outdoorsy families and comedy accounts, so the film could slot naturally into feeds that already loved its subject matter.
Creators produced skits and lifestyle content built around Hoppers themes, and MediaNug executed two custom shoots with Tom Lizard, the character mascot, creating skit-based videos native to TikTok and Instagram.
Metrics as reported in MediaNug campaign reporting. Client name used with permission.
Focus Features engaged MediaNug to build momentum for their horror film Obsession through a creator campaign built on talent access and gifting.
Depth over headcount. Rather than blasting a wide list, MediaNug selected three top horror creators whose audiences live for the genre, and gave them real access.
MediaNug facilitated a creative content day where the creators interviewed the writer-director and principal cast, with content optimized per creator audience, plus a themed gifting mailer to stimulate organic sharing across TikTok and Instagram.
Metrics as reported in MediaNug campaign reporting. Client name used with permission.
Partnership ads, Facebook and Instagram Reels
Meta published this campaign as a business case study. Focus Features partnered with MediaNug to source creators from the community featured in the film for the launch of Didi, paired with the film's star and filmmaker through Meta's SEEN 2.0 program.
Read it on Meta→
CTV brand spots and Action Ads
Roku published this campaign as a client success story, naming MediaNug as the agency that produced the creative. PureGym was opening 50 New York locations and needed reach beyond YouTube, so the campaign paired CTV brand spots with retargeted Action Ads across 170 ZIP codes.
Read it on Roku→Rated 5.0 on Clutch by the Director of Creative Services at Ticketmaster, Digital Marketing at The Walt Disney Company, and an executive at SleepCocoa.
If your paid social is capped by creative volume and not by budget, that's the problem we're built for.
© MediaNug. Client identities are confidential unless named with permission.