Streaming TikTok creative supported 234M impressions and 12.4K conversions
MediaNug produced creative for a confidential streaming advertiser’s TikTok program. The supplied reporting records 234 million impressions, 782,000 clicks and 12,400 conversions. Reported efficiency was $0.64 CPM, $0.19 CPC and $12 CPA. One explainer format accounted for 74 million impressions within the overall program.
- The program delivered 234M impressions at $0.64 CPM.
- Reporting records 782K clicks and 12.4K conversions.
- One explainer format accounted for 74M impressions within the total.
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The challenge
The streaming program needed to support both reach and acquisition. Its creative had to serve a sustained campaign while performance was assessed across delivery, traffic and the advertiser’s conversion event.
The creative approach
Connect the service proposition with the feed
MediaNug produced and versioned creative for the streaming program. The reporting identifies an explainer format that accounted for 74 million impressions, giving the program a substantial source of delivery within its wider slate.
Show the full path through the campaign
Impressions alone do not describe acquisition. The program also recorded 782,000 clicks and 12,400 conversions, allowing the case study to report the next stages alongside reach.
Keep scale and efficiency together
The reported $0.64 CPM, $0.19 CPC and $12 CPA describe this campaign’s reporting period. They provide context for its scale without promising the same economics across other audiences or markets.
The results
Single confidential advertiser. Conversions use the advertiser’s reporting definition; no revenue or subscriber lifetime value is supplied. The 74M explainer impressions are included in the 234M program total.
- 234M impressions at a $0.64 CPM
- $0.19 CPC on 782K clicks
- 12.4K conversions at a $12 CPA
- Localized variants ranked among the top five in the supplied reporting
- 74M impressions from the hero explainer format alone
Source: supplied MediaNug campaign reporting. These are reported campaign results, not guarantees for future programs.
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Frequently asked questions
What did this program deliver?
The program delivered 234M impressions at $0.64 CPM. Reporting records 782K clicks and 12.4K conversions.
What was MediaNug’s role?
MediaNug provided the creative production described in this case study. Reported campaign outcomes reflect the overall advertising program, including media delivery, rather than creative alone.
How should these results be interpreted?
Single confidential advertiser. Conversions use the advertiser’s reporting definition; no revenue or subscriber lifetime value is supplied. The 74M explainer impressions are included in the 234M program total.
Can I see the client’s campaign footage?
The client identities and campaign creative remain confidential. The figures shown here are approved for public sharing. Explore MediaNug’s performance creative services to discuss a program for your brand.