Food and beverage TikTok creative: 192M impressions across eight brands
MediaNug delivered 47 TikTok assets across eight confidential food and beverage advertisers. Combined delivery reached 192 million impressions at a reported $2.94 blended CPM. The portfolio covered different campaign goals, so this study presents shared delivery totals separately from individual advertisers’ action results.
- 47 delivered assets supported eight advertisers.
- Combined delivery reached 192M impressions at a $2.94 blended CPM.
- The reporting records more than 56K advertiser-defined lower-funnel actions.
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The challenge
Eight advertisers needed creative for different objectives, from broad awareness to ordering activity. A category-wide view needed to show the scale of production while keeping each advertiser’s definition of success intact.
The creative approach
Support a range of campaign objectives
MediaNug’s delivered slate contained 47 assets across eight advertisers. The work supported both reach-focused and action-focused campaigns, making production breadth an important part of the story.
Look beyond a single standout asset
The portfolio reached 192 million impressions and 190 million video views. These totals describe delivery across the group, rather than a promise that one creative format will work for every food brand.
Separate orders from other actions
One program reported 42K ordering actions at $0.99 each; another reported a $2.12 cost per action. Those are individual program results. They are not used to construct one universal cost per order for the entire portfolio.
The results
Portfolio totals across eight confidential advertisers. More than 56K reported lower-funnel actions include advertiser-specific event definitions and are not all treated as purchases. Blended CPM is the reported portfolio figure.
- 192M impressions and 190M video views
- $2.94 blended CPM across the category
- More than 56K low funnel conversion actions
- 137M impressions on a single advertiser program
Source: supplied MediaNug campaign reporting. These are reported campaign results, not guarantees for future programs.
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Frequently asked questions
What did this portfolio deliver?
47 delivered assets supported eight advertisers. Combined delivery reached 192M impressions at a $2.94 blended CPM.
What was MediaNug’s role?
MediaNug provided the creative production described in this case study. Reported campaign outcomes reflect the overall advertising program, including media delivery, rather than creative alone.
How should these results be interpreted?
Portfolio totals across eight confidential advertisers. More than 56K reported lower-funnel actions include advertiser-specific event definitions and are not all treated as purchases. Blended CPM is the reported portfolio figure.
Can I see the client’s campaign footage?
The client identities and campaign creative remain confidential. The figures shown here are approved for public sharing. Explore MediaNug’s performance creative services to discuss a program for your brand.