Healthcare TikTok creative generated 1.37M clicks at $0.46 CPC
A confidential healthcare advertiser needed TikTok creative to support website traffic at scale. MediaNug’s program recorded 95.5 million impressions and 1.37 million clicks from four scaled assets. Reported cost per click was $0.46, with an overall click-through rate of 1.44%. This is a traffic case study, not a patient-acquisition claim.
- Four scaled assets delivered 95.5M impressions.
- The program generated 1.37M clicks at $0.46 CPC.
- Overall CTR reached 1.44%; the leading cut recorded 2.22%.
Creative under wraps.
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The challenge
The campaign’s objective was to earn website visits at an efficient cost. The creative therefore needed to support both broad delivery and a clear next step, with success evaluated through clicks and click-through rate.
The creative approach
Focus the story on the traffic objective
MediaNug produced the creative for a program in which four scaled assets carried 95.5 million impressions. The published results focus on what the supplied reporting measures: delivery and website traffic.
Read the portfolio and the leading asset together
Overall click-through rate reached 1.44%, while the leading cut recorded 2.22%. The difference shows why the program-wide figure and the best individual result should be presented separately.
Keep acquisition claims out of traffic reporting
The program recorded 1.37 million clicks at a $0.46 CPC. Downstream conversions were not tracked in the supplied export, so no patient, appointment or revenue outcome is inferred from those visits.
The results
Single confidential advertiser; traffic objective. Downstream conversions are not available in the supplied reporting. Category comparisons refer to the source reporting window.
- 1.44% click through rate, roughly three times the category average
- 1.37M clicks at a $0.46 CPC
- 95.5M impressions from just 4 scaled assets
- 2.22% click through rate on the top performing cut
Source: supplied MediaNug campaign reporting. These are reported campaign results, not guarantees for future programs.
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Frequently asked questions
What did this program deliver?
Four scaled assets delivered 95.5M impressions. The program generated 1.37M clicks at $0.46 CPC.
What was MediaNug’s role?
MediaNug provided the creative production described in this case study. Reported campaign outcomes reflect the overall advertising program, including media delivery, rather than creative alone.
How should these results be interpreted?
Single confidential advertiser; traffic objective. Downstream conversions are not available in the supplied reporting. Category comparisons refer to the source reporting window.
Can I see the client’s campaign footage?
The client identities and campaign creative remain confidential. The figures shown here are approved for public sharing. Explore MediaNug’s performance creative services to discuss a program for your brand.