Hoppers creator campaign generated over 2M views
Disney engaged MediaNug to drive audiences toward the digital and Disney+ releases of Hoppers through organic creator content. MediaNug sourced creators whose existing content already matched the film's themes, and produced two custom shoots with the character mascot. Eight creators published 25 posts that passed 2 million views across TikTok and Instagram.
- 8 niche creators were activated across TikTok and Instagram.
- The roster published 25 creator posts.
- Those 25 posts passed 2M views, from a deliberately compact roster.
Creative under wraps.
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Some stays between us and our clients.
The challenge
Hoppers was heading for a digital and Disney+ release, and Disney wanted organic content rather than a paid push. The audience for the film is specific, so a wide creator list would have wasted most of its reach on people with no interest in the subject.
The creative approach
The roster was kept small and matched tightly to the film's themes. MediaNug partnered with varied creator types, from silly animal content to outdoorsy families and comedy accounts, so the film slotted into feeds that already loved its subject matter.
Creators produced skits and lifestyle content built around Hoppers themes. MediaNug also executed two custom shoots with Tom Lizard, the character mascot, producing skit based videos made natively for TikTok and Instagram.
The results
Metrics as reported in MediaNug campaign reporting. Client name used with permission.
- 8 niche creators activated across TikTok and Instagram
- 25 creator posts
- 2M+ views from a deliberately compact roster
This campaign was run by MediaNug. Read more about sourcing niche creators for film and streaming releases.
Frequently asked questions
Is a small creator roster ever better than a large one?
When the film or product has a specific audience, yes. Eight creators picked for topical fit produced 25 posts and more than 2M views on this campaign.
How do you pick creators for a film campaign?
Start from what their existing content is about rather than from follower count. This roster ranged from animal content to outdoorsy families and comedy accounts, all of which already overlapped with the film's themes.
Do character mascots work in creator content?
They give creators a physical thing to react to, which is easier to film than a trailer clip. Two custom shoots with the film's character mascot produced skit based videos for TikTok and Instagram.
How many posts should you expect per creator?
Around two to three on a gifting or activation campaign. Eight creators produced 25 posts here.