Mobile gaming TikTok creative recorded 29.5K conversions at $6.42 CPA
MediaNug produced TikTok creative for a confidential mobile gaming advertiser. The program recorded 256 million impressions and 29,500 conversions at a reported $6.42 cost per acquisition. A lead skit concept accounted for 124 million impressions, showing how concentrated delivery could become around one format within the broader campaign.
- The campaign delivered 256M impressions at $0.74 CPM.
- Reporting records 29.5K conversions at $6.42 CPA.
- The lead skit contributed 124M impressions within the program total.
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The challenge
The campaign needed creative to support mobile-game acquisition at scale. Its performance story required more than a view count: the supplied reporting tracks impressions, clicks and conversions alongside cost efficiency.
The creative approach
Build around creator-led concepts
The supplied case record identifies creator skits as part of MediaNug’s production work. The leading skit concept accounted for 124 million impressions within the campaign’s 256 million total.
Evaluate the program beyond delivery
The campaign recorded 984,000 clicks at $0.19 CPC and 29,500 conversions at $6.42 CPA. These metrics describe the reported response to the campaign alongside its reach.
Keep the leading concept in proportion
The leading skit’s impressions are a subset of campaign delivery. They are not added to the total or presented as evidence that skits always outperform other formats.
The results
Single confidential advertiser. Conversions retain the source reporting definition and are not relabeled as installs or paying users. No revenue or ROAS is inferred. Lead-concept delivery is included in the overall total.
- 256M impressions at a $0.74 CPM
- 29.5K conversions at a $6.42 CPA
- $0.19 CPC across 984K clicks
- 124M impressions from the lead skit concept alone
Source: supplied MediaNug campaign reporting. These are reported campaign results, not guarantees for future programs.
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Frequently asked questions
What did this program deliver?
The campaign delivered 256M impressions at $0.74 CPM. Reporting records 29.5K conversions at $6.42 CPA.
What was MediaNug’s role?
MediaNug provided the creative production described in this case study. Reported campaign outcomes reflect the overall advertising program, including media delivery, rather than creative alone.
How should these results be interpreted?
Single confidential advertiser. Conversions retain the source reporting definition and are not relabeled as installs or paying users. No revenue or ROAS is inferred. Lead-concept delivery is included in the overall total.
Can I see the client’s campaign footage?
The client identities and campaign creative remain confidential. The figures shown here are approved for public sharing. Explore MediaNug’s performance creative services to discuss a program for your brand.