Ne Zha 2 creator campaign generated over 7M impressions
A24 and MediaNug built a TikTok creator campaign for Ne Zha 2 around anime, entertainment and lifestyle communities. MediaNug sourced niche creators and coordinated screenings across the United States, giving participants first-hand experiences to share with their audiences. The supplied campaign recap reports more than seven million impressions.
- The campaign recap reports more than seven million impressions.
- MediaNug’s project record lists seven creators.
- Creator posts combined screening reactions, commentary and film footage.
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The challenge
A24 wanted to connect Ne Zha 2 with Gen Z and millennial audiences and position it as a theatrical event. The campaign needed voices who could speak to anime, entertainment and lifestyle communities in a way that felt relevant to those audiences.
The creative approach
Match creators to the audience
MediaNug sourced niche micro-creators whose content aligned with the film’s target communities. The program focused on the fit between each creator, their audience and the film.
Give creators an experience to discuss
Creators attended screenings across the United States and captured their reactions. First-hand access gave them material for commentary about the film.
Let the story travel through creator feeds
The content blended creator commentary with film footage in a TikTok-native format. Creators posted organically to their own feeds, bringing the campaign into the communities the program was designed to reach.
The results
MediaNug’s supplied campaign recap reports more than seven million impressions. The existing project record lists seven participating creators.
Impressions describe content delivery and should not be interpreted as unique viewers or ticket purchases. This case study does not attribute the film’s box-office performance to the creator program.
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Frequently asked questions
How can creators support a theatrical release?
Screening access gives creators something first-hand to discuss. For Ne Zha 2, the program paired that access with creators aligned to anime, entertainment and lifestyle audiences.
How were creators selected?
MediaNug sourced niche micro-creators who could speak to the film’s target audience, rather than using a general-interest roster.
Where did the content appear?
The supplied recap describes organic posts on creators’ TikTok feeds, blending commentary with film footage.
What does the seven-million figure measure?
The recap reports impressions. It does not establish seven million unique people, ticket sales or incremental box-office revenue.