PrizePicks TikTok remix campaign reported 27.8% higher CVR
PrizePicks needed a scalable supply of TikTok creative for basketball-season promotions. Through TikTok Creative Exchange, MediaNug remixed existing branded assets into videos tailored to the platform. The supplied campaign recap reports a 27.8% higher conversion rate, while MediaNug’s project record lists more than 20 video iterations.
- The campaign recap reports 27.8% higher conversion rate.
- MediaNug’s project record lists more than 20 video iterations.
- Multiple remix packages supported the brand’s ongoing creative needs.
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The challenge
PrizePicks needed creative supply to support a period of increased promotional activity during basketball season. The brief called for existing brand assets to be adapted for TikTok, with multiple orders addressing a broad range of creative needs.
The creative approach
Start with existing brand material
MediaNug’s role was to remix branded assets into TikTok-tailored videos. The program used English-language remix packages through TikTok Creative Exchange.
Build a repeatable supply of variations
Multiple remix orders supported the campaign’s ongoing requirements. MediaNug’s project record lists more than 20 video iterations, reflecting a program built around a slate of creative rather than a single deliverable.
Keep the scope clear
This case study covers the documented remix program. The video is an example from MediaNug’s existing PrizePicks project library; the reporting does not assign the campaign’s conversion-rate result to that individual asset.
The results
The supplied TikTok Creative Exchange recap reports 27.8% higher conversion rate. MediaNug’s existing project record also lists more than 20 video iterations.
The recap does not specify the comparison baseline or reporting period behind the CVR figure. No absolute conversion rate, CPA or ROAS is inferred from it.
Explore MediaNug’s performance creative services or more case studies.
Frequently asked questions
What is a TikTok creative remix program?
For this project, it meant adapting existing branded material into videos tailored to TikTok through multiple remix packages.
Does every campaign need a new shoot?
The PrizePicks brief centered on remixing existing brand assets. A remix scope can be appropriate when usable footage and brand material are already available.
What did the PrizePicks recap report?
It reported 27.8% higher conversion rate. MediaNug’s project record separately lists more than 20 video iterations.
Does higher CVR establish lower CPA or higher ROAS?
Not on its own. The supplied recap does not provide numerical CPA or ROAS results, so this page does not claim them.