A $13.8M gaming TikTok program recorded 1.67B impressions
MediaNug produced more than 200 video assets for a confidential gaming advertiser’s $13.8 million TikTok program. Reporting records 1.67 billion impressions and 150,000 conversions. Sports-event flights recorded 2.4 times the click-through rate and 38% lower cost per click than the always-on baseline in the supplied comparison.
- 200+ assets supported a $13.8M program with 1.67B impressions.
- Event flights recorded 2.4x CTR and 38% lower CPC versus the always-on baseline.
- The top 10% of assets accounted for 75% of reported conversions.
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The challenge
The advertiser needed creative supply for both ongoing activity and major sports moments. The program’s scale made it important to examine where engagement and recorded conversions accumulated, rather than treating every asset as an equal contributor.
The creative approach
Support ongoing and event-timed activity
MediaNug’s production scope exceeded 200 video assets. The reporting distinguishes always-on activity from sports-event flights, providing two views of the program’s delivery.
Compare event performance with the baseline
Event-timed flights recorded 2.4 times the CTR and 38% lower CPC than the always-on baseline. This is the observed reporting comparison; it does not isolate creative timing from other campaign factors.
Show how outcomes were distributed
The top 10% of assets accounted for 75% of reported conversions. That concentration is a central feature of this campaign’s result, alongside its scale.
The results
Single confidential advertiser; campaign-level outcomes from supplied reporting. The event comparison is observational. This program is included in the eight-brand gaming portfolio, so the two studies’ totals overlap.
- 1.67B impressions and 1.65B video views
- 150K conversions in campaign reporting
- 2.4x higher click through rate during tentpole flights
- 38% cheaper clicks during flights
- 75% of conversions from the top 10% of assets
Source: supplied MediaNug campaign reporting. These are reported campaign results, not guarantees for future programs.
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Frequently asked questions
What did this program deliver?
200+ assets supported a $13.8M program with 1.67B impressions. Event flights recorded 2.4x CTR and 38% lower CPC versus the always-on baseline.
What was MediaNug’s role?
MediaNug provided the creative production described in this case study. Reported campaign outcomes reflect the overall advertising program, including media delivery, rather than creative alone.
How should these results be interpreted?
Single confidential advertiser; campaign-level outcomes from supplied reporting. The event comparison is observational. This program is included in the eight-brand gaming portfolio, so the two studies’ totals overlap.
Can I see the client’s campaign footage?
The client identities and campaign creative remain confidential. The figures shown here are approved for public sharing. Explore MediaNug’s performance creative services to discuss a program for your brand.