TikTok creator remixes recorded 60% lower CPA for an e-commerce brand
MediaNug delivered 25 assets spanning original creator videos and remix edits for a confidential e-commerce advertiser. In the supplied comparison, remix edits recorded 60% lower cost per acquisition and 3.5 times the conversion rate of original cuts. The results show a strong reported remix performance without establishing a controlled experiment.
- The program included 25 delivered assets across original and remix work.
- Remixes recorded 60% lower CPA and 3.5x higher conversion rate.
- Portfolio CTR was 0.93%; the top asset recorded 3.89%.
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The challenge
The advertiser needed creative that could support acquisition efficiently. The program included both original videos and remixes, creating an opportunity to compare the recorded performance of new cuts with edits built from existing material.
The creative approach
Give existing material another role
The 25-asset slate covered original creator videos and remix edits. That made editing part of the program’s creative supply, alongside original production.
Compare the reported outcomes
Remix edits recorded 60% lower CPA and 3.5 times the conversion rate of original cuts in the source comparison. Those are observed campaign results, not proof that editing alone caused the difference.
Preserve the limits of the comparison
The available evidence does not establish matched audiences, equivalent spend or randomized allocation. The result supports examining remix performance within a creative program, without presenting this as a controlled A/B test.
The results
Single confidential advertiser; comparison within the supplied reporting. Equal spend and controlled test conditions have not been established. The top asset’s CTR is distinct from the portfolio CTR.
- 60% lower CPA on remix edits versus original cuts
- 3.5x higher conversion rate
- 0.93% portfolio click through rate, roughly twice the category average
- 3.89% click through rate on the top asset
Source: supplied MediaNug campaign reporting. These are reported campaign results, not guarantees for future programs.
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Frequently asked questions
What did this program deliver?
The program included 25 delivered assets across original and remix work. Remixes recorded 60% lower CPA and 3.5x higher conversion rate.
What was MediaNug’s role?
MediaNug provided the creative production described in this case study. Reported campaign outcomes reflect the overall advertising program, including media delivery, rather than creative alone.
How should these results be interpreted?
Single confidential advertiser; comparison within the supplied reporting. Equal spend and controlled test conditions have not been established. The top asset’s CTR is distinct from the portfolio CTR.
Can I see the client’s campaign footage?
The client identities and campaign creative remain confidential. The figures shown here are approved for public sharing. Explore MediaNug’s performance creative services to discuss a program for your brand.