Travel TikTok creative: 33.2M impressions across three brands
Across three confidential travel and hospitality brands, MediaNug delivered 16 TikTok assets supporting 33.2 million impressions. The portfolio recorded 2.84 seconds of average watch time, reported as 39% above the source category comparison. This study separates portfolio attention metrics from the site-action results of individual programs.
- 16 delivered assets across three brands supported 33.2M impressions.
- Average watch time was 2.84 seconds; one program reached 3.32 seconds.
- The reporting records 28.9K site actions at $0.87 each.
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The challenge
The three programs needed creative suited to different travel decisions. Some focused on awareness and attention; others needed people to take action on a website. The creative had to support those objectives without treating every impression or click as the same outcome.
The creative approach
Build for the destination and the decision
MediaNug’s contribution was a 16-asset creative slate across three advertisers. The useful distinction is between work that introduces a destination and work that supports a site action: each has a different job in the campaign.
Measure attention across the portfolio
The recorded 2.84-second average watch time gives a portfolio-level view of attention. One program recorded 3.32 seconds. Those figures describe the supplied reporting window, not an expected result for every travel advertiser.
Keep action metrics in context
The reporting also records 28.9K site actions at $0.87 each. These action results sit alongside the awareness programs; they are not described as bookings or pooled into a cross-brand conversion rate.
The results
Portfolio study covering three confidential advertisers. Site-action figures apply to the relevant action-focused work, not every program. The 39% comparison is from the supplied reporting, not a current industry benchmark.
- 33.2M impressions and 32.8M video views
- 2.84s average watch time, 39% above category
- 3.32s average watch time on the individual program
- 28.9K on site actions at $0.87 each
Source: supplied MediaNug campaign reporting. These are reported campaign results, not guarantees for future programs.
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Frequently asked questions
What did this portfolio deliver?
16 delivered assets across three brands supported 33.2M impressions. Average watch time was 2.84 seconds; one program reached 3.32 seconds.
What was MediaNug’s role?
MediaNug provided the creative production described in this case study. Reported campaign outcomes reflect the overall advertising program, including media delivery, rather than creative alone.
How should these results be interpreted?
Portfolio study covering three confidential advertisers. Site-action figures apply to the relevant action-focused work, not every program. The 39% comparison is from the supplied reporting, not a current industry benchmark.
Can I see the client’s campaign footage?
The client identities and campaign creative remain confidential. The figures shown here are approved for public sharing. Explore MediaNug’s performance creative services to discuss a program for your brand.