Twisters: 150+ TikTok assets and 245K+ followers gained in six months
Universal Pictures partnered with MediaNug to manage and create content for the official Twisters TikTok account. Over six months, the team produced more than 150 assets, supported daily posting and delivered weekly trend reports. MediaNug’s campaign recap reports more than 245,000 followers gained, including over 40,000 during opening weekend.
- 150+ assets created over six months.
- 245K+ followers gained, including 40K+ during opening weekend.
- 33 million TikTok views, 3.8 million likes and 200,000 shares in MediaNug’s campaign recap.
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The challenge
Universal wanted the official Twisters TikTok page to connect the film with younger audiences through an ongoing social presence. That meant building a stream of relevant content around the release, with film footage, talent participation and trends giving viewers reasons to follow and engage.
The creative approach
Run the account as an ongoing creative program
MediaNug supported daily posting on the official @twistersmovie TikTok page. Over six months, the team created more than 150 assets as Universal’s TikTok agency partner.
Make film assets work for TikTok
The team edited pre-existing material specifically for the platform and developed concepts and scripts for content days with talent. That combined the film’s existing assets with material designed around cast participation.
Keep the campaign connected to culture
Weekly trend reports informed new assets built around trending audio and conversations. The process gave the team a recurring way to identify relevant ideas and turn them into content throughout the release campaign.
The results
MediaNug’s supplied campaign recap reports:
- 245K+ followers gained over six months
- 40K+ follower growth during opening weekend
- 33 million TikTok views
- 3.8 million TikTok likes
- 200,000 TikTok shares
- More than 150 assets created
These figures use the reporting snapshot in MediaNug’s recap. Universal’s award entry covers the broader studio campaign and reports different totals; those figures are not combined here.
Shorty Awards recognition
The broader Universal Pictures campaign won Micro-Influencer Strategy, received a TikTok Gold Honor and Audience Honors in Multi-Platform Campaign and Entertainment, and was a finalist in Multi-Platform Partnership at the 17th Annual Shorty Awards.
Frequently asked questions
What did MediaNug do for Twisters?
MediaNug supported the official TikTok account with daily posting, editing, concepts and scripts for talent content days, and weekly trend reports.
How much content did MediaNug create?
The campaign recap records more than 150 assets created over six months.
What results are reported for the TikTok work?
MediaNug’s recap reports 245K+ followers gained, 33 million views, 3.8 million likes and 200,000 shares. Opening weekend accounted for more than 40,000 followers gained.
Do the Shorty Awards results cover only MediaNug’s work?
No. Universal’s entry describes the broader studio campaign, involving multiple partners and channels. Its results are kept separate from MediaNug’s recap.