Challenge
Paramount Pictures partnered with MediaNug to bring the glitz and chaos of Babylon to digital audiences. With a star-studded cast including Brad Pitt and Margot Robbie, the goal was to capture the film’s high-energy, old-Hollywood decadence and translate it into engaging social content.
Solution
We first collaborated with Paramount and Snapchat to produce multiple red carpet sizzles, spotlighting the film’s biggest stars and the extravagant premiere atmosphere. Then, we worked with UGC creators to craft fun, social-first videos that incorporated trailer footage in fresh and engaging ways. By combining talent-driven content with creator-led storytelling, we helped Babylon make a splash on digital and reach audiences in a way that felt exciting and immersive.
