Challenge
For Eenie Meanie, Disney and 20th Century wanted to reach fans of cars, action, and relationship drama with a campaign that felt social-first and trend-driven. The goal was to bring the film’s high-energy spirit to life across TikTok, Instagram, and YouTube while giving both creators and talent opportunities to authentically connect with audiences.
Solution
MediaNug sourced niche creators to promote the film directly to its core fanbases, supported them onsite at the premiere to capture organic red carpet moments, and crafted junket concepts that tied seamlessly to the film’s themes. Select creators also went behind the scenes to film cast interviews and reactions, fueling fan conversations across platforms. To maximize impact, our team developed tailored, on-trend concepts for junket talent as well, ensuring every piece of content felt fresh, authentic, and made for social.
