For the Hulu release of The Hand That Rocks the Cradle, the goal was to build early excitement through fan-driven content that tapped into horror, true crime, parenting, and entertainment communities. Disney partnered with MediaNug to activate creators through screenings, trailer reactions, and junket interviews to generate authentic, suspense-forward buzz ahead of launch.
Solution
MediaNug coordinated a multi-format creator campaign featuring red carpet coverage, trailer reaction videos, and cast interviews captured at the Los Angeles screening and press junket. Fourteen creators posted across Instagram, TikTok, YouTube Shorts, and Snapchat, producing discussion-driven commentary, first-look reactions, exclusive talent moments, and day-of screening content.
