Challenge
Universal Pictures wanted The Fall Guy to land with a splash on TikTok, making the film feel as effortlessly cool as its leads Ryan Gosling and Emily Blunt. The goal? A campaign that felt native to the platform, blending high-energy action with Gen Z humor and trending moments.
Solution
We delivered a mix of high-impact edits and exclusive content that played perfectly to TikTok’s audience: Trend-Based Trailer Re-Cuts – We adapted The Fall Guy trailer into TikTok-friendly versions, using trending sounds and Gen Z-style memes to maximize shareability. Exclusive Behind-the-Scenes Content – We cut together never-before-seen moments, giving fans a front-row seat to Ryan and Emily's high-stakes stunts and all the action-packed chaos that made the movie special.
