TikTok was looking to showcase their new "Comment Easter Egg" feature to support Universal Picture's theatrical release of Forgotten Island. MediaNug was brought on to produce influencer videos that sparked engagement in creator comment sections.
Solution
MediaNug managed influencers with family focused audiences to find creative ways to show off the feature while promoting the film. Once their viewers commented "Forgotten Island," a fun handshake animation popped up over the comment section.
