Challenge
Paramount Pictures hosted 2 epic "Dog Look Alike Contests" in New York City and Los Angeles. Paw Patrol fans were encouraged to bring their pawsome friends to compete and see who most closely matched the film's lead stars. MediaNug was tasked with inviting creators with a love for dogs to these two major events. They were encouraged to have their dogs compete, and capture content showing off the events. Additionally, MediaNug supported the release of Paw Patrol: The Dino Movie's TikTok lens. Working with different dog creators, MediaNug was asked to source and manage production.
Solution
A variety of family friendly creators and dog lovers brought their furry friends to the Dog Look Alike Contests and posted fun-filled recap videos. MediaNug sourced niche talent, managed invites, and tracked metrics.
