Challenge
Universal Studios and Snapchat needed engaging, social-first coverage for the House of Gucci premieres in both New York and London, capturing the film’s luxury, drama, and A-list cast.
Solution
We worked closely with Snapchat to create dynamic red carpet content featuring stars like Lady Gaga, Jared Leto, and Salma Hayek. To bring fans even closer to the action, we had the cast hold the phone selfie-style, offering a fresh, intimate perspective on the premiere. Leaning into the film’s dramatic essence, we asked the cast to describe House of Gucci in just one word—creating captivating, shareable moments that embodied the film’s bold energy.
