Challenge
Paramount Pictures wanted to transport audiences into the whimsical world of IF, a film all about imagination and the magic of childhood. To make that vision a reality, they needed more than just traditional promotion- they needed an experiential campaign that felt as fun and creative as the film itself. Our goal was to craft immersive, shareable content that made audiences feel like they were stepping into IF’s world, from real-life events to digital activations.
Solution
We built a multi-faceted campaign that blended in-person experiences with interactive digital content: Influencer Screenings – We brought IF to life with two exclusive influencer screenings, including one right on the Paramount lot. Man-on-the-Street Videos – We hit the streets of LA, asking locals to share stories about their imaginary friends. AR Lens Activation – To bridge the gap between reality and imagination, we developed an AR lens featuring IF’s beloved character, Blue. We then edited multiple videos where the cast could interact with Blue in real time. Red Carpet Premiere – We captured the excitement of the film’s premiere, featuring interviews with stars like Ryan Reynolds and John Krasinski. Trending Trailer Re-Cuts – As trend masters, we knew exactly how to make IF pop on TikTok. We created a custom trailer re-cuts using trending audio that perfectly fit the film’s whimsical vibe.
