Pixar brought us on to drive buzz and social conversation around Elio by finding the perfect creators whose audiences would naturally connect with the film’s themes of space, identity, and imagination while spotlighting the heart of Pixar storytelling.
Solution
We curated a diverse mix of creators, from space enthusiasts and Disney Parks vloggers to Pixar superfans and movie reviewers, all of whom authentically aligned with Elio. These creators attended the premiere and walked the red carpet, capturing before-and-after reactions and immersive content that hyped up the film in real time. We also supported creators at the junket, helping them concept fun, social-first ideas that led to standout interviews with the cast, shared directly to their audiences. Our team was also on-site at the premiere, ensuring a smooth experience by guiding creators through the carpet, helping them maximize content capture, and keeping the energy high throughout the night.
