Challenge
Disney & 20th Century tasked MediaNug with managing creators at the SXSW & BeyondFest premieres of Mike and Nick and Nick and Alice to build awareness across fans of action comedy films. At the BeyondFest premiere, MediaNug was asked to attend to support wrangling and content capture as well as create a custom photo activation for leading talent.
Solution
MediaNug organized a small group of creators to attend an early screening of the film alongside a star-studded Q&A. Creators captured their initial reactions, gathering early buzz of the movie. For the west coast premiere at BeyondFest, MediaNug sourced creators with specific interest in comedy and action films. With staff on site, MediaNug helped the creators walk the red carpet and capture photos/videos. Additionally, MediaNug worked alongside a photographer to set up a custom activation. This shoot captured double exposure images, to reflect upon the time travel theme of the film. These photos may appear to be taken in a studio... but they were shot right on the carpet, edited, and posted as a collab from the photographer and 20th Century in 24 hours.
