Mission: Impossible - The Final Reckoning

Paramount wanted to build buzz for Mission: Impossible 8 by tapping into the excitement of the influencer premiere and celebrating the legacy of one of cinema’s biggest action franchises.

We hit the red carpet to capture real-time energy, asking creators and talent what had them most hyped- Tom Cruise stunts, epic set pieces, or just seeing it all on the big screen. The result: a fast-paced, fan-forward edit that amplified premiere night buzz and drove anticipation across social.