Challenge
Focus Features and Snapchat partnered with MediaNug to cover the red carpet premiere of Spoiler Alert in New York City. The goal was to capture the warmth and heartfelt nature of the film while showcasing the genuine bond between its cast, giving audiences a deeper emotional connection before its release.
Solution
On the red carpet, we conducted interviews that highlighted the cast’s closeness, bringing out authentic and wholesome moments that reflected the film’s uplifting spirit. Through engaging conversations and thoughtfully crafted questions, we captured heartfelt soundbites that resonated with fans, emphasizing the movie’s themes of love, loss, and joy. Our content was optimized for Snapchat, delivering an intimate and feel-good look at Spoiler Alert that encouraged audiences to experience its emotional journey firsthand.
