Challenge
To generate buzz for the film "We Live in Time," starring Florence Pugh and Andrew Garfield, and cement it as another magnificent addition to the A24 filmography.
Solution
We partnered with A24 and various content creators to create intermixed UGC and theatrical promotional pieces to connect to audiences on a social media level and drive interest in the Trailer, including TikTok-ified trailer recuts that tapped into both the creator and film itself into a socially native fusion of organic and professionally polished advertising spots.
