Zootopia 2

Disney
Purple diagonal slash symbol on a white background.
TikTok, Instagram

14

Custom Mailers

500K+

Views

385K+

Reach
1
2
3
4
5
Blank silhouette of a mobile phone with rounded corners on a transparent background.Front view of a dark blue smartphone outline with a black screen and a thin white border around the screen.
Blank silhouette of a mobile phone with rounded corners on a transparent background.Front view of a dark blue smartphone outline with a black screen and a thin white border around the screen.
Blank silhouette of a mobile phone with rounded corners on a transparent background.Front view of a dark blue smartphone outline with a black screen and a thin white border around the screen.
Blank silhouette of a mobile phone with rounded corners on a transparent background.Front view of a dark blue smartphone outline with a black screen and a thin white border around the screen.
Blank silhouette of a mobile phone with rounded corners on a transparent background.Front view of a dark blue smartphone outline with a black screen and a thin white border around the screen.

Challenge

To support the digital release of Zootopia 2, MediaNug launched a creator campaign focused around a custom gifting program and fun-filled press day.

Solution

MediaNug designed custom Zootopia 2 inspired mailers filled with themed pieces of merchandise. The team coordinated 14 creators receiving the mailers and posting organic reactions. The second phase of the digital campaign included a press day with the film's talent and directors. Select Disney fans were invited to enjoy activations on the studio lot including getting up close and personal with real reptiles! The day concluded with engaging interviews, filmed by MediaNug staff.
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