February Highlights 2024

Crumbl Cookies

For Crumbl, we decided to flip the tradition of getting your S.O. flowers on it's head. We thought that Gen Z (a famously non-traditional generation) would respond the most strongly by subverting tradition in favor of a fun alternative. Who needs flowers when you can have cookies!

Official App

A fun spin on dating, Official App was looking for adventurous couples focusing on making relationships last. We found couples who knew of or used the app and combined it with the fun, and somewhat raunchy, context within the app. Showing off the interactive features of the app with many possibilities to spice up any relationship, combined with couples who were game for anything, these pieces highlighted just how great having a partner can really be!

LoveHandle

This was a great hands on collaboration with MediaNug and the team from LoveHandle!  It was a true team effort as we had to pull several Nuggies to help execute the vision, but we all had a blast filming and using our LoveHandle's around Hermosa Beach!

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Challenge

Universal Studios tasked MediaNug with building a social media campaign surrounding their new film Dog Man. Universal tasked MediaNug with filming content using the Dog Man costume, and recutting existing trailer content into fun-to-watch videos tailored to social media.

Solution

MediaNug filmed the content, edited it, and posted on the DreamWorks TikTok and Instagram page. It was an entire ordeal with a full day of filming and a TON of videos. Not sure what else to write here. Will ask the people who actually worked on it... Maybe I will cheat and not ask anyone... at least not anyone real. But I’m morally opposed to it, so maybe not.