Best Social Media Advertising Platforms for US Companies in 2025

The Changing World Of Social Media Advertising

With the rise of e-commerce, social media advertising has become one of the main marketing components used by many US businesses. As we move forward into 2025,there are an abundance of advertising options for brands to choose from, which is both a blessing and a curse.

According to an eMarketer report, Americans spend an average of 2 hours and 20 minutes each day on social media. This gives businesses valuable access to potential clients.

At MediaNug, we’ve studied the leading social media advertising options by analyzing their performance and user engagement to find the ROI potential for US companies

Why Social Media Advertising Is Increasingly Important in 2025

Let’s first consider the ‘why’ behind the growing popularity of advertising on social media and why it continues to use businesses’ resources:

• Adoption Rate: Social media remains one of the most-used digital products with 92% of adults in the United States now using at least one social media network (Pew Research Center, 2025)
• Social Media Purchase: 76% of users have reported buying products after seeing them through social media ads (Sprout Social Index, 2025)
• Effective Audience Targeting: Today’s AI-based advertising tools place ads with over 87% relevance to the intended audience (Forrester, 2025)
• Revenue Increase: The average return on investment from advertising through social media increased to $5.20 for every dollar spent (HubSpot, 2025)

Top 10 Social Media Advertising Platforms For 2025

1. Instagram

Target audience: Visual products, lifestyle brands, and younger users.

When it comes to visually driven social networks, Instagram still leads the way. Over 1.5 billion people in the US will use Instagram in 2025 as it remains unrivaled in its market. Instagram’s connection with Meta’s advertising network allows for enhanced precision for ad placements.

Main advertising benefits:

• Shoppable posts and in-app purchase features.
• Assembly-user augmented reality (AR) try-on features.
• Reel ads drive 2x more engagement compared to image posts.
• Creator collaboration marketplace.

Average CPM: $7.50 − $8.90

Average CTR: 1.08%

Success story: California-based athleisure brand FitStyle experienced 340% ROI using Instagram’s immersive shopping ads aimed at fitness enthusiasts in major metropolitan areas across the USA. This was a standout success.

2. TikTok

Best for: Campaigns focused on trends, engagement from Gen Z, and virality.

Despite going through regulatory hurdles, the app has managed to sustain its growth in the US and currently has 135 million users.

Main features:

• TikTok Shop integration.
• Spark adverts (promoting organic content).
• Custom-trained recommendation engines.
• In-video purchase options.
• Enhanced Audience insights dashboard.

Average CPM: $8.00 − $10.00

Average CTR: 1.5%

Success story: Denver-based coffee franchise BrewDay leveraged geo-targeted ads and helped increase footfall by 28 percent across their 35 stores in the US.

3. Facebook

Best for: Community Engagement, broad demographic advertising, and local businesses.

Facebook is expected to lose traction in the coming years; however, it's still predicted to host around 260 million monthly active users in the US by 2025, mostly Gen Xers and Boomers.

Highlight advertising features:

• Local Business Focused Advanced Targeting
• Neighborhood Advertisement
• Cross-platform campaign management
• Automated Creative Optimization
• Enhanced Business Suite analytics

Average CPM: $5.50 − $7.00

Average CTR: 0.9%

Success story: BBQ Heaven, a restaurant chain in Texas, boosted its reservations by 42% after combining hyperlocal targeting with automated menu advertisement on Facebook.

4. LinkedIn

Top choice for: B2B advertisers, service-based businesses, and employer branding efforts.

With a business focus, it’s no surprise that LinkedIn remains the best B2B advertising platform, with 90 million US professionals using LinkedIn actively in 2025.

Highlight advertising features:

• AI-powered audience targeting
• Account-based marketing tools
• Interactive document ads
• Conversation ads with response prediction
• Industry-specific targeting

Average CPM: $6.50 − $9.00

Average CTR: 0.6%

Success story: CloudSphere, a SaaS company based in Chicago, utilized account-based marketing within LinkedIn, reporting 127 qualified enterprise leads in a month.

5. YouTube

Best suited for: Step-by-step demonstrations, educational content, and narrative-driven ads.

With YouTube being a social center and the second-largest search engine, it holds a significant advantage for advertisers in the US market in 2025.

Highlights of advertising features:

• Shoppable video ads
• AI-generated video variations
• Moment-based targeting
• Channel integration partnerships
• Content-aligned ad placement

Average CPM: $7.00 − $12.00

Average CTR: 0.7%

Success story: GadgetGo, a tech accessory company based in New York, saw a 290 percent lift in conversion rate when using YouTube’s shoppable video features and video demonstrations.

6. Pinterest

Ideal for: Home, fashion, DIY, and aspirational items

Pinterest manages to maintain a user base of 95 million monthly active users within the US as of 2025. The planning-oriented platform gives brands a unique way to target users far ahead of their intention to purchase timeline.

Highlights of advertising features:

• Visual search for shopping
• Tools for predicting trends
• Tracking from inspiration to purchase
• Seasonal content hubs
• Shop the Look automated tagging

Average CPM: $4.50 − $6.00

Average CTR: 0.8%

Success story: The home décor brand ModernNest, located in Boston, reported that 35 percent of its 2025 Q1 revenue was driven by Pinterest’s automated shopping tags and seasonal campaign targeting.

7. X (formerly known as Twitter)

Ideal for: Brands that focus on conversation, cultural moments, or real-time marketing.

The platform now serves 82 million American users as of 2025. It has adapted its focus toward marketing driven by conversation and real-time engagement, which broadens marketing opportunities.

Most Important Features:

• Sentiment-aligned placement
• Verified user targeting
• Conversation targeting
• Live event amplification
• Trend acceleration packages

Average CPM: $6.00 − $8.50

Average CTR: 0.4%

Success story: Seattle-based sports apparel company, TeamSpirit, used X’s real-time conversation targeting during major sporting events and saw an 87% increase.

8. Snapchat

Best for: Youth demographics, AR experiences, and location-based marketing

Snapchat is projected to have 110 million users in the US in 2025 and maintains strong engagement among younger demographics while expanding its AR advertising capabilities.

Most Important Features:

• Locally relevant business discovery
• Dynamic product catalogs
• AR try-on experiences
• Multi-format Story ads
• Footfall attribution tracking

Average CPM: $7.50 - $5.00

Average CTR: 1.0%

Success Story: The Miami-based eyewear brand SunStyle saw a 215% increase in try-on conversions using Snapchat Lens AR compared to not using the lens.

9. Reddit

Best for: Authentic engagement, tech products, niche communities

The platform attracted 65 million American users per month in 2025. The community-focused structure also presents unique targeting possibilities for specialized products and services.

Highlights of Ad Features:

• Ability to Target Specific Subreddits
• Community Engagement Analytics
• Interest-Based Audience Segments
• Conversion Advertisements
• AMA Promotional Packages

Average CPM: $4.00 − $6.50 Average CTR: 0.5%

Success story: Philadelphia-based gaming tech company, TechPlay, achieved 180% ROI while targeting specific gaming subreddits with authentic engagement-driven campaigns.

10. Threads

Best for: Text-driven engagement, thought leadership, and multi-platform campaigns

Meta's text-driven platform reached 70 million users in America in 2025, proving its worth as an advertising platform for conversation-focused brands.

Advertising Options:

• One-click posting on Instagram
• Conversation sponsorships
• Targeting specific topics
• Collaborations with Key Opinion Leaders/Creators
• Handling Text-engagement features

Average CPM: $4.50 − $6.00

Average CTR: 0.7% Success story: ReadMore, a book publisher from Atlanta, saw a 63% increase in pre-order numbers thanks to sponsoring Q&As with authors on Threads

Selecting the Right Social Media Ad Company for Your Venture

The right social media ad partner can enhance your outcome greatly compared to working with just any company. For the partnership to be satisfactory and effective regarding management of your social media campaigns, make sure to take into account:

1. Platform-based Expertise: Go for agencies that have already worked on your target platforms previously.
2. Industry knowledge: Find partners who appreciate the difficulty that you go through as a particular type of business within a certain market.
3. Data Performance: Find partners who justify robust reporting and offer transparent tracking on relevant metrics.
4. Creative Portfolio Review: Look at their past work to ensure they represent your brand aesthetic.
5. Transparent-Value Driven Pricing: Flexible pricing that is clear and always aligns with demand.

Maximizing ROI On Various Social Media Advertising Platforms

The following should be done to leverage the return on investment and advertising costs in the social media theater of 2025:

• Integrated Campaigns: Generate coordinated efforts on multiple platforms.
• Creative customization: Diversify message, design, and other adaptations following each platform.
• Testing-Spend Limit: 15-20% of the total expenditure should go into trying out untested platforms and formats.
• Automation Tools: Campaign Management can be done without humans through AI tools set to optimize uncapped.
• First-party data: Use your CRM data for even more accurate data segmentation.

Looking For Ways To Improve Your Social Media Advertising Strategy?

At MediaNug, we develop social media ad strategies based on the most recent data. This ensures that your business objectives, target audience, and budget are balanced. With our specialists, you will no longer feel lost in the world of social media advertising in 2025.

Reach out to us today for a free social media advertising audit and see how we can assist your business in realizing breakthrough outcomes across the most advanced social media advertising platforms.