MediaNug Creative Highlights: September 2023

We absolutely love working with all of our clients. Each project we take on gives us the opportunity to stretch our creative muscles and come up with multiple captivating videos catered to each brand. Check out some of our favorite projects we worked on this month and some insight into each project.

L'Oréal a Curl Can Dream

The Snap team approached us to help promote L'Oréal Matrix's new A Curl Can Dream line. We sourced some incredible UGC talent with varying curl types to show off the diversity of the product. This was coupled with a unique editing style that incorporated some fun graphics to add that extra layer of volume. The ads were such a success it ended up being recut to run for a second quarter. We love to stretch the creative for our clients and maximize usage!

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PureGym

PureGym, one of the most popular gym memberships in the UK, requested a Snap Campaign with the goal to inspire their audience to return to the gym post-Covid. From across the pond, we produced 3 UGC ads that were cheeky and motivational. We cast real PureGym members and wellness lovers, capturing authentic experiences. The campaign performance was a success and was the first of several more PureGym projects to come.

DoorDash (Colorful Kitchens)

What happens when DoorDash says they want colorful kitchens? We custom build a revolving set that spins to create a seamless transition while filming. This was a premium video ad for the launch of DoorDash Grocery Delivery! We delivered (1) 0:30, (1) 0:15, (1) 0:06 piece specifically for social first advertising.

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Challenge

Universal Studios tasked MediaNug with building a social media campaign surrounding their new film Dog Man. Universal tasked MediaNug with filming content using the Dog Man costume, and recutting existing trailer content into fun-to-watch videos tailored to social media.

Solution

MediaNug filmed the content, edited it, and posted on the DreamWorks TikTok and Instagram page. It was an entire ordeal with a full day of filming and a TON of videos. Not sure what else to write here. Will ask the people who actually worked on it... Maybe I will cheat and not ask anyone... at least not anyone real. But I’m morally opposed to it, so maybe not.