Gaming creative portfolio: 1.97B TikTok impressions across eight brands
Across eight confidential gaming advertisers, MediaNug delivered 289 TikTok assets supporting $16.2 million in combined media spend. The portfolio recorded 1.97 billion impressions and 10 million clicks. This category study shows the combined scale of the work while keeping advertiser-specific conversions and the flagship program’s contribution in context.
- 289 delivered assets supported eight advertisers and $16.2M combined spend.
- The portfolio recorded 1.97B impressions and 10M clicks.
- The top 20% of assets accounted for 93% of reported conversions.
Creative under wraps.
Some work speaks for itself.
Some stays between us and our clients.
The challenge
Eight advertisers required creative across a large combined media program. The portfolio needed enough production breadth to support different campaigns while reporting remained clear about advertiser-specific objectives and the concentration of spend.
The creative approach
Produce across a portfolio
MediaNug delivered 289 assets across eight advertisers. The resulting study captures production and delivery at category level, rather than presenting the totals as one brand’s campaign.
Read concentration as part of the result
The source reporting attributes 93% of conversions to the top 20% of assets. That describes where recorded outcomes accumulated; it does not establish an advance formula for selecting winners.
Connect the overview with the flagship study
One flagship program contributes the majority of portfolio spend. Its separate $13.8M TikTok case study provides a closer view. Those figures overlap with this portfolio and should not be added to it.
The results
Portfolio totals across eight confidential advertisers. Conversion definitions can differ by advertiser, so 183K reported conversions are not treated as identical customer outcomes or used to create a universal CPA. The flagship case study is included in these totals.
- $16.2M combined spend across the category
- 1.97B impressions and 1.95B video views
- 10.0M clicks
- 183K conversions reported across the brands
- Top 20% of assets generated 93% of conversions
Source: supplied MediaNug campaign reporting. These are reported campaign results, not guarantees for future programs.
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Frequently asked questions
What did this portfolio deliver?
289 delivered assets supported eight advertisers and $16.2M combined spend. The portfolio recorded 1.97B impressions and 10M clicks.
What was MediaNug’s role?
MediaNug provided the creative production described in this case study. Reported campaign outcomes reflect the overall advertising program, including media delivery, rather than creative alone.
How should these results be interpreted?
Portfolio totals across eight confidential advertisers. Conversion definitions can differ by advertiser, so 183K reported conversions are not treated as identical customer outcomes or used to create a universal CPA. The flagship case study is included in these totals.
Can I see the client’s campaign footage?
The client identities and campaign creative remain confidential. The figures shown here are approved for public sharing. Explore MediaNug’s performance creative services to discuss a program for your brand.