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In this trend, creators reveal who (or sometimes what) they’d like to be surrounded by. The picks range from wholesome and funny to a little bit spicy.
Users are transforming themselves into “(insert city) tens,” meaning the most attractive person in a specific city. The results can be anything from seriously glamorous to completely over-the-top and silly.
Dog owners are sharing their pup’s “biting list”. A tongue‑in‑cheek way to highlight the people, animals, or things their dog would go after if given the chance. It’s a candid peek into each dog’s (or their owner's) personal list of enemies.
Musical theatre fans are totally getting into character, overdramatizing this scene from Hamilton.
In this trend, users are seeing if their partners/friends could catch them in a high speed chase.
This carousel trend is making a comeback! Creators start with a moment from the past, cut to end credits, and then reveal the future outcome. Sometimes a major glow-up, other times a complete disaster...
The Summer I Turned Pretty fans are showing off beautiful things they would give to Conrad vs the garbage that Jeremiah deserves in this fun trend.
This trend features creators lip-syncing to a popular Justin Bieber audio while pairing it with relatable on-screen text. JB only wants to stand on business, and people just aren't getting that.
Creators lip sync to the audio and show the ways they treat themselves.
In this Love Island audio trend, users are sharing something that is their absolute dream date. Almost showing off jealousy that someone else has it.
In this trend, creators go back to their computers to see if their video has gone viral yet.
Creators lip sync to this song as a fun way to show off a day in the life with a smooth transition.
This trend starts with creators sharing something they’re happy about, followed by an unexpected or humorous downside that puts a twist on the moment.
This trend humorously contrasts the underwhelmed reaction to someone’s major life milestone with the over-the-top excitement for a niche or oddly specific announcement.
This playful two-person trend features Person 1 (off-camera) yanking a seated Person 2 out of frame to mimic speeding off in a Bugatti. The duo then switch roles, often with hilariously uneven results.
In this trend, creators use a viral Love Island sound to dramatize their reactions to receiving an exciting text, adding a fun, over-the-top twist to everyday moments.
The video opens with a group saying, “Wait, she’s throwing on a fit,” before cutting to someone strutting in like it’s a runway. The trend flips the usual meaning of “throwing a fit,” turning it into a celebration of style and confidence.
Creators are hopping on this trend by placing their product of choice on their phone case, mimicking Hailey Bieber’s viral Rhode product shot. It’s a playful, aesthetic way to showcase your favorite must-have item.
In a competition to out do one another, users are recreating a Nicki Minaj inspired pose in ridiculous ways.
Creators are asking their followers for permission to complete extremely mundane tasks.
The hugely popular “Plan A vs. Plan B” trend is back, and it’s gotten even more outrageous after one user went viral with their unexpected Plan B: “buy a business."
Using this funny audio, girlfriends are showing off everything they yap about on a walk with their BFs.
Another funny trend where creators show transformations of their friends, partners, or even themselves before and after a trip.
In this trend, kids are showing how strong their parent's genetics are.
In this funny trend, creators are sharing the little things that drive them crazy.
In this trend, creators use the line “Touch me again and you’ll find out who I am” in a mock-aggressive tone, only to flip it into a funny self or business promo moment.
A hot new bombshell has entered the villa...and it's a baby! This audio is taking over from a ridiculous conversation on Love Island
Pretending that a random funny object is a cigarette to "take the edge off".
Creators shake hands while lip syncing the song.
Users are saying something "off camera" that is too bold to call someone out for directly.
Funny trend where users quickly pass and side eye the screen showing sneaky interest in some hot gossip.
In this creative trend, users give a look into their life through a third POV narrator. Very early 2000s style.
Based off of a Charli xcx hit, users are matching this song to a cinematic moment they believe fits best.
When you just cannot believe someone is disagreeing with you.
In this trend, long hair lovers are showing their length with a slo mo flip glamourising a good cry sesh.
In this skit, users pretend they are being mugged on their hot girl walk exposing the embarrassing hits playing through their headphones.
Influencers are de-influencing by showing off corporate scams.
Users are taking this jingle and adding their own copy to call out their audiences.
In this funny trend, creators are mocking what they believe real life places to look like.
Duolingo announced their use of AI, causing massive backlash from their core audience of Gen-Z. They are creating beef with other meme-able brands like the Empire State Building.
In this Gen-Z vs Millenial trend, hilarious miscommunications are represented in an office setting.
Using this sound, users joke about a time when they needed to be left alone.
Text based trend with any sound, list out the things you don't believe in. This can be serious or funny/playful.
In this text based trend, users ask a question and then give a few funny options on how they could respond.
In this hilarious trend, creators share something they participate in that is frowned upon, while flipping it in a good light.
Copy based trend where users share something blissful they did instead of getting a much needed hug.
Creators are using this funny audio to poke fun at a time where they needed to show off something exciting.
Fun audio users are mouthing and attaching copy to in order to describe an experience they should not have to suffer through.
Funny way to show off an unconventional journey.
In this trend, parents are sharing hilarious videos of their baby's reaction to hibachi for the first time.
Creators are using this audio to share their absurd favorite things they would name their child after
Audio for those moments when you obviously have to stop and take a moment to look at something even though you shouldn't
Inspired by a scene from The Fresh Prince of Bel-Air, one user dance with headphones on as the other sneaks up behind them, stealing their moves!
Cutest trend ever! Users are showing off their "favorite flower," resulting in the sweetest baby bouquets.
In this creative trend, creators are using their sunroofs to film from a bird's eye view.
In this meme trend, girlies are sharing their disappointment over their bfs not celebrating them for every random holiday. Playing into not being asked to be your man's valentine even though you've been together for 5 years.
Brunette or blonde? This fun hair trend encourages commenters to pick which color hair they prefer on the creator
Fun new dance trend that gets the whole family involved with everyone reflecting the same moves.
Taken from Disney's Frozen, creators are using this sound to share something that only will make a situation 10 times worse.
Sweet treat stans rise! This funny sound is for those moments when all you can think about is your next bit of sugar.
Cannon events are moments in your life that changed your total trajectory. Girlies are sharing relatable moments in every young woman's life.
In this game, friends are getting together to pretend to be a true crime sketch artist. The group describes a celebrity as the "artist" sketches out the description. How accurate was the drawing to the photo?
Taken from a Gaga hit, users are sharing relatable moments where someone turned them off from becoming friends
Family challenge! In this fun game, parents place cookies in front of themselves and their baby- except one parent's plate is empty. Will the baby be willing to share?
BFFs and twins are dominating this trend mouthing the words from a classic Housewives intro
We handpick creators who match your audience, script compelling narratives, and fuse authentic storytelling with your brand voice.
Every UGC video is optimized per platform specs—aspect ratio, hooks, captions—to feel native yet conversion-ready.
We test, track, and iterate in real time, optimizing UGC to maximize ROI.
Transparent reporting, shared dashboards, and continuous creative iteration ensure campaigns stay ahead of trends.
We align on brand goals, audience insights, and competitive benchmarks to create a clear UGC roadmap.
From raw creator-led shoots to polished editing, we produce content designed for TikTok, Instagram, and beyond.
We launch across TikTok, Instagram, Meta, Snapchat, and more, ensuring the right reach and engagement.
Every piece of content meets FTC standards and brand guidelines, ensuring scale without risk.