Challenge
Lionsgate tapped us to help build early character awareness for the film Borderlands, focusing on introducing audiences to the unique and chaotic world of the movie through its standout character, Claptrap.
Solution
We partnered with Lionsgate and was able to do a Domestic Social Media Tour with Claptrap (voiced by Jack Black), one of the main characters of the film, and the actual animatronic set piece to major US cities like: Los Angeles, Las Vegas, Texas, Chicago, New York, and Philadelphia.
