Challenge
Paramount Pictures enlisted MediaNug to create engaging content that would tap into the iconic themes of Dungeons & Dragons while generating excitement for the film's release. With a focus on UGC-driven pieces and immersive content, the goal was to connect with fans of the game and new viewers alike, bringing the fantasy world to life in a way that resonated across digital platforms.
Solution
We worked closely with top creators to produce UGC-centric content that played on key themes of the Dungeons & Dragons universe. One standout piece featured a creator playing the "Floor is Lava" game, with the floor digitally transformed into actual lava, as well as portals transporting them into different worlds, creating a truly interactive experience. Additionally, we covered the red carpet premiere at SXSW, capturing candid interviews with stars like Chris Pine and Regé-Jean Page, bringing fans closer to the film and its talented cast. By blending digital creativity with in-person coverage, we successfully amplified Dungeons & Dragons across multiple platforms.
