Ne Zha 2

For Ne Zha 2, A24 wanted to ignite excitement among Gen-Z and millennial audiences while tapping into anime, entertainment, and lifestyle communities on TikTok. The goal was to position the film as a must-see theatrical event through content that felt authentic, community-driven, and platform-native.

MediaNug sourced niche micro-creators who spoke directly to Ne Zha 2’s core audience, ensuring the content resonated with fans who live and breathe anime and entertainment culture. We sent creators to screenings across the U.S., capturing their unfiltered reactions to the film while maximizing nationwide reach. With creators posting directly to their feeds, the campaign generated impressive viewership and engagement, proving that when the right voices champion a film, audiences listen.