Challenge
For the release of Migration, Universal wanted a digital campaign centered around a costumed mascot version of the film’s animated characters, placing them in real-world settings and situations. The goal was to create fun, engaging content that brought the characters to life beyond the movie screen.
Solution
Through precise editing, and creative storytelling, we transformed existing assets into dynamic, location-driven content—making it feel as if the Migration character was truly out exploring the real world. This approach allowed for flexibility, efficiency, and a polished final product that captured the film’s adventurous spirit.
