Challenge
For Kung Fu Panda 4, Universal Pictures wanted to capture the perfect blend of nostalgia and fresh excitement- bringing longtime fans back while drawing in new audiences. With a star-studded cast featuring Jack Black, Bryan Cranston, and James Hong, they needed content that was as fun and action-packed as the film itself.
Solution
We hit the Kung Fu Panda 4 premiere red carpet ready to bring the action (and laughs). We had the cast tap into their silly sides, asking them to show off their favorite Kung Fu moves. We cut together four high-energy videos, which went on to become top-viewed content on Snapchat.
