Obsession

Focus Features
Purple diagonal slash symbol on a white background.
TikTok, Instagram

3

Top Horror Creators

2.18M

Views

172.9K

Engagements
1
2
3
4
5
Blank silhouette of a mobile phone with rounded corners on a transparent background.Front view of a dark blue smartphone outline with a black screen and a thin white border around the screen.
Blank silhouette of a mobile phone with rounded corners on a transparent background.Front view of a dark blue smartphone outline with a black screen and a thin white border around the screen.
Blank silhouette of a mobile phone with rounded corners on a transparent background.Front view of a dark blue smartphone outline with a black screen and a thin white border around the screen.
Blank silhouette of a mobile phone with rounded corners on a transparent background.Front view of a dark blue smartphone outline with a black screen and a thin white border around the screen.
Blank silhouette of a mobile phone with rounded corners on a transparent background.Front view of a dark blue smartphone outline with a black screen and a thin white border around the screen.

Challenge

Focus Features tasked MediaNug with building hype around their newest horror flick Obsession through a targeted creator campaign focused on talent interviews and gifting.

Solution

The MediaNug team supported Obsession's creative content day, providing select horror fans with the opportunity to interview Curry Barker and lead talent while producing social-first content tailored to their audiences. MediaNug also coordinated a themed gifting mailer that encouraged additional organic content creation and helped extend the campaign's reach.
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