Challenge
Paramount Pictures and Snapchat enlisted MediaNug to cover the star-studded red carpet premiere of The Lost City, ensuring the event was captured in a fun and engaging way for digital audiences. With a cast featuring Sandra Bullock, Daniel Radcliffe, and Bowen Yang, our goal was to highlight their personalities through playful and lighthearted interactions.
Solution
We brought a fresh, entertaining approach to the premiere by asking talent fun “Would You Rather” questions that tied into the adventurous and comedic spirit of the film. Our team captured and edited the best moments into dynamic social content, making the red carpet coverage feel lively, shareable, and perfectly suited for Snapchat’s audience.
