Challenge
Paramount Pictures tasked MediaNug with covering the red carpet premiere of Transformers: Rise of the Beasts, ensuring the content was engaging and Snapchat-friendly. The goal was to showcase the film’s excitement while capturing the personalities of the star-studded cast.
Solution
We kept the coverage fun and interactive by asking cast members like Liza Koshy, Tongayi Chirisa, and Tobe Nwigwe playful questions, such as which Transformer they’d want as their best friend. Our team captured these entertaining moments and crafted high-energy edits designed for maximum engagement on Snapchat, making the red carpet coverage feel dynamic, lighthearted, and shareable.
