Challenge
Back in early 2024, Team Hawkins created a strategy deck to share with potential agency partners. One of their main pillars was to activate on TikTok and “find relevance and visibility with a younger audience” for this revamp of the classic Twisters film. Their strategy at a high level was “always on” and to create content that spoke to TikTok’s audience that leaned into “trailer cut downs” and “trend videos”. This is the TikTok strategy that Team Hawkin’s felt would gain the most success, and as Tyler Owens says…if you feel it, CHASE IT!!! …or hire an agency that understands how to strategize on TikTok!
Solution
MediaNug and Team Hawkins partnered on building out the @twistersmovie page. Together we grew the page from 0 followers to 260K users, with a 40K+ follower growth during opening weekend alone! We can thank talent participation and trends for that. Additionally, 43% of our viewer audience was Gen Z (18-24). We have also proved that if you join the conversation on TikTok (and lean into it’s quirkiness) you can successfully connect to Gen Z and more! Team Hawkins x MediaNug achieved not only a fantastic opening weekend for Twisters at the box office, but ignited a feeling of “fun at the movies” that we hope we can continue to ensue with audiences to come.
