Challenge
A24 ordered an 8-video package of remixed UGC assets through TTCX to promote their film "Warfare" starring Will Poulter and Kit Connor. The direction was to utilize UGC creator assets from real-life war veterans, mixed with trailer footage and other promotional spots, optimized for TikTok.
Solution
MediaNug complied sequences of veteran testimony about their experiences with the film to curate a heartfelt campaign that centered on the reality of the human cost of war, with survivors at the forefront.
