Sittercity, a marketplace for people seeking caregivers, was looking to make a splash on TikTok with a campaign geared toward parent-acquisition. Previous campaigns didn’t perform as high as hoped so they turned to MediaNug for fun native content that they hoped would improve engagement.


MediaNug played with some popular TikTok trends like thumbs up, thumbs down, and viral-type dances to make the ads seem as natural and natural to TikTok as possible while also incorporating key value props for the brand. The approach worked - the campaign cut CPAs by more than half of what was previously spent and garnered more interest over the same amount of time.

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Decrease in CPC
Decrease in CPM
Higher CVR than non-MN produced creatives

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