Challenge
For Despicable Me 4, Universal Pictures had a cast lineup as iconic as the Minions themselves featuring Will Ferrell, Steve Carell, Kristen Wiig, and more. To match the film’s family-friendly fun, they needed videos that felt just as playful. That’s where MediaNug came in. Our mission? To craft talent-focused content that connected with fans while bringing out the franchise's signature humor and charm.
Solution
We delivered a series of dynamic, fun-filled videos that showcased the Despicable Me 4 cast at their best: Junket & Concept Day Videos – We designed creative content sessions where talent participated in viral trends and answered fan-submitted questions. From hilarious reactions to playful challenges, we made sure every moment felt fresh, shareable, and Minion-approved. Red Carpet Interviews – We crafted a lineup of entertaining questions for the Despicable Me 4 premiere, capturing all the excitement straight from the red carpet. Our final edit highlighted the best moments from the night, showing off the cast’s chemistry and the electric energy of the event. With MediaNug’s talent-first approach, Despicable Me 4’s promo campaign wasn’t just about marketing- it was about creating laugh-out-loud content that fans couldn’t get enough of.
